SSA Global is now Infor.
Visit the Infor site to learn how our software will make a difference in your business.
Powerful, real-time customer decisions at the point of interaction
 Contact us to start transforming your enterprise today.
When it comes to managing customer-initiated interactions across multiple channels, it's critical to be smart and proactive about customers' needs while controlling costs.
SSA Inbound Marketing is what you need to optimize every interaction between your business and your customers in real time. Augmenting existing systems rather than replacing them, it enables you to deliver the most appropriate message to each customer touch point, learn which characteristics are most predictive of customer acceptance, and automatically adjust targeting for all subsequent interactions.
SSA Inbound Marketing helps companies like yours:
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- Synchronize inbound marketing across all business units and touch points
- Tap the full potential of your existing customer base
- Gain customer insight and increase campaign velocity
- Drive incremental revenue and improve customer retention
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SSA Inbound Marketing uses a combination of historical, personal, and contextual data to create a real-time customer profile. It then applies a unique blend of self-learning analytics and dynamic business rules to deliver the highest-impact offers at the moment of interaction across business units and channels including websites, contact/call centers, IVRs, ATMs, and points of sale. Closed-loop response tracking measures each interaction result, allowing you to adapt your offers and increase effectiveness over time. Dramatic improvements in cross-sell/up-sell and retention rates are the result.
Get started by taking advantage of our easy-to-download SSA Marketing solution kit.
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