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SSA Marketing

Outbound Marketing

SSA Global is now Infor.

Visit the Infor site to learn how our software will make a difference in your business.

Permission-based marketing campaigns

 Contact us to start transforming your enterprise today.

With the proliferation of communication channels and the rise of new regulatory policies, outbound marketing has reached a new level of complexity. Companies must combine permission-based marketing and automated regulatory compliance with powerful targeting analytics to increase campaign effectiveness.

SSA Outbound Marketing is what you need to make the transition. It enables you to plan, execute, and monitor anticipated, personal, and relevant marketing campaigns across all touch points and achieve a rapid return on your investment.

SSA Outbound Marketing helps companies like yours:

- Reduce campaign cycles and improve marketing efficiency
- Focus on the highest value campaigns and customers
- Build ongoing customer relationships while respecting customer preferences

SSA Outbound Marketing provides best-of-breed campaign management, sophisticated database management, integrated OLAP and predictive analytics, the ability to execute campaigns across multiple touch points (direct mail, e-mail, telephone, SMS/wireless, and other channels), and built-in closed-loop reporting. Marketers get the automated global business rule capabilities, sophisticated customer and website analytics, and system-wide opt-in/opt-out functionality necessary to enforce company marketing policies and comply with "do not call" legislation, data privacy acts, and other regulations. They also get the profiling, forecasting, segmentation, response, modeling, scoring, and other information they need to turn insight into action.

Get started by taking advantage of our easy-to-download SSA Marketing solution kit.