SSA Global is now Infor.
Visit the Infor site to learn how our enterprising customer relationship management marketing solutions will make a difference in your business.
Real-time customer decision management and permission-based marketing
 Contact us to start transforming your enterprise today.
Understanding customers and finding better ways to provide products and services that meet their demands is what marketing is all about.
SSA Marketing is what you need to make intelligent decisions about customers in real time across all business units and touch points. It enables you to make better use of inbound customer contacts as a channel to present offers, run more targeted outbound campaigns that are sensitive to customer preferences, and manage all your marketing resources more effectively.
SSA Marketing helps companies like yours:
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- Make intelligent customer decisions in real time
- Determine the optimal message for every customer
- Synchronize marketing campaigns across inbound and outbound channels
- Create stronger, more valuable customer relationships
- Improve cross-selling, up-selling, and customer loyalty
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SSA Marketing is a complete, fully integrated set of solutions designed to help you manage the marketing processes of your business efficiently and cost-effectively.
SSA Inbound Marketing — Powerful, real-time customer decisions at the point of interaction: self-learning analytics, dynamic business rules, and personalized cross-sell/up-sell and retention offers for managing customer-initiated interactions across multiple channels
SSA Outbound Marketing — Permission-based marketing campaigns: best-of-breed multi-channel campaign management, automated global business rules, sophisticated database management, integrated analytics, built-in closed-loop reporting
SSA Marketing Resource Management — A marketing activity knowledgebase: planning and financial management, production management, document management
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